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Research into record labels

The ''Big Four''

The ''big four'' are the companies in the music industry that are believed to have control over approximately 88% of the global market. Those companies are Universal Music Group, Warner Music Group, EMI Group and Sony BMG. Because of how much power these labels have, independent labels can find it hard to survive since the ''big four'' have the control over pricing decisions. However, independent record labels still make up around 12% of the global market with labels such as  4AD or SST.

Independent record labels- neon Gold

The record label was founded in 2008 by Lizzy Plapinger and Derek Davies and originally operated as a vinyl-only singles label. The label has launched well known artists such as Ellie Goulding, Marina and the Diamonds, Gotye etc.

Charlie XCX

Charlie XCX

Ellie Goulding

Ellie Goulding

Marina and the Diamonds

Marina and the Diamonds

Gotye

Gotye

WHy would they sign with Diana?

The label is known for having artists of different styles, Diana while mainly performing indie pop songs, has a jazz twist to them, giving her uniqueness.

How do musicians earn money if they are not signed?

One way for musicians to earn money without having to sign with a record label is through selling their music through services such as Spotify which is known amongst smaller artists as a service where they can get discovered and attract new audiences through features such as genre radio. However, major artists such as Taylor Swift has come out against Spotify, stating that the royalties that artists receive are way too low for what the music should actually be worth and also with the feature of using Spotify for free, she doesn't think it's acceptable. It is important for smaller artists that are not signed as they could be getting underpaid without realizing it and with lower numbers of streams, they wouldn't be getting paid much in first place.

 

Another way to earn money is through uploading the music onto youtube, money that way is earned through monetization, which is easy to set up though companies such as AdRev, where the money is made through advertisement which is placed before the video. While the company still gets a percentage of the ad revenue, it is more likely that the music may get discovered and gain more views.

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