Conventions of Singer/songwriter music videos
Editing
Singer/songwriter music videos tend to have a much slower pace as the video tries to fit with the music itself which often is much slower. From this I know that once I'll have to edit my music video, I'll be more likely to slow down the shots, creating a more calm effect. An example where the editing can be seen is:
Lyrics
The lyrics of songs from singer/songwriters are likely to have a deep meaning, often about a loved one that they've lost or their journey in life to become better. The songs are very personal and the listeners connect to the singers through a very emotional level.
Location
The location of music videos tends to be in more isolated places because often the songs have a big connection with the nature and the idea of peace and harmony within the artist. An example of where an isolated location was picked is: